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Life’s a journey…take the scenic route

Great Kiwi Road Trips is a marketing initiative aimed at inspiring more people to pack up the car and hit the road for some great new experiences. Whether it’s a jaunt with the family (dog included) or a group of friends, or a trip down memory lane, each of our Great Kiwi Road Trips is a journey of discovery.

We’ve got New Zealand covered with 23 Great Kiwi Road Trips, each one detailed on our new range of maps. There’s also a new Great Kiwi Road Trips section on www.aatravel.co.nz and it’s jam-packed with all the information, tips and advice you need to take a road trip in New Zealand.

The Great Kiwi Road Trips section is supported by a number of different marketing channels and a huge consumer promotion designed to drive more travellers to your front door.

Road Trip Consumer Promotion:
September–October 2010
Supported via TVC and online advertising media to drive awareness

Consumers can either text codes or enter the codes online via aatravel. co.nz to be eligible for weekly prizes. So, if a consumer enters a code in week 2, they are eligible for the weekly prize in week 2 only.

Once a consumer has collected 5 unique codes from the Great Kiwi Road Trip range of maps they are eligible for the main prize drawn at the end of the promotion

Travel Copnnection Map

What is a Road Trip Pit Stop?

All Pit Stop advertisers will receive up to 3 stickers with a unique code printed (1 code per advertiser), a counter display stand to stock a supply of maps and a Great Kiwi Road Trips poster

• Your role as a Pit Stop is to either:

Display the stickers with your unique code clearly in reception, office foyer, windows etc so consumers can easily see the code
Reveal the unique code if asked for it – all staff will need to be aware of the code
Reveal the unique code after a consumer has either stayed or spent with you

Product Opportunity = $500

This innovative new campaign includes 23 maps that will inspire both visitors and Kiwis to pack up the car and hit the road. Whether it’s a trip with the family or a group of friends, or a journey down memory lane, Great Kiwi Road Trips is about motivating travellers to experience something new.

½ panel x 1 Great Kiwi Road Trips printed map
Logo and line listing profi le on the same GKRT online version (includes link to information page on www.aatravel.co.nz)

Printed Great Kiwi Road Trips maps	Online Great Kiwi Road Trips map	Booking and Material Deadline
90mm w x 98mm h (see example on left)	1 x logo + line listing details: • Establishment name plus: • Street, email or web address • Phone number	30 June 2010

* All full and half page leisure combo clients will receive a free line listing (if booking is received by 30 June 2010) on the relevant Great Kiwi Road Trips map. (If you cross maps, you will receive a listing on all relevant maps as at booking deadline date: 30 June 2010)