Category Info Pages
= $500 + GST

If you’re looking for new ways to increase your visibility online and you want to reach new potential customers, then read on.

We have identified three key tourism-related experiences that we believe are under-tapped in the marketplace, but provide huge opportunities for operators to attract new visitors.

Why is Accessibility important?
For a traveller with a disability, finding information about a business’s accessibility features and services is imperative for planning a safe, enjoyable holiday, business trip or even just an afternoon out. Those aged 45 years or older already comprise almost half of our domestic and international visitors (and over 70% of our cruise ship visitors) – with an ageing population and baby boomers with disposable income, accessible tourism is a fast growing market.

Popularity of Pets and Conferences:
Pet Friendly and Conference Venues have only ever been advertising options within our print publications. We know from the market place, Google search research and our own website analysis that these two ‘search terms’ are very popular with our users. To enhance these categories with their own dedicated section will enhance site usability and provide operators greater ability to share more relevant information about their business.

  Accessibility* Pet Friendly Conference Venues
What is it? Accessible Tourism = Inclusive Tourism for people with a disability. Not just restricted to offering wheelchair access facilities, this category also encompasses the seniors market and ageing baby boomers who will experience more and more disability as they age. It also includes parents with pushchairs, people with impaired mobility, sight or hearing, as well as people with cognitive difficulties. While travelling with a family pet is becoming more common, it’s increasingly difficult for travellers to find pet-friendly accommodation. If you have facilities and services that can cater for dogs, cats and/or horses, why not tell people? Whether you’re a small property with limited business facilities or a conference centre with catering facilities and services for 200-plus people, the business and conference market is a growing sector of the industry.
What is the opportunity? 1 in 5 New Zealanders say they have a disability and research shows 10% of the world’s population has a disability.
People with a disability often travel with a companion making the size of the market and their spending power that much greater.		 There are over 475,072 dogs registered in New Zealand alone and a quick search indicates several large cat and pet shows held around the country each year. If you’re pet-friendly, you need to tell travellers what you can offer them and their pets. The business and conference market is in high demand. Corporate organisations and business professionals are increasingly looking online for a range of business accommodation and conference requirements – make sure you are visible to this growth market opportunity.

Accessibility*: included in the rate is a 1-hour assessment of your business by Barrier Free to check your facilities and premises.