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Club Tourism is the corporate business-to-business brand that represents the heritage product brands of AA Tourism and AAA Tourism. Since the two businesses merged and formed a partnership in 2009 our combined Auto Club audience has grown to over 8.4 million Australian and New Zealand members. We are passionate about inspiring travel and motivating people to see and do more in their own backyard and across the ditch. Our focus is on providing leading media products that make it easier for travellers to plan and book their holidays and deliver a measurable return on investment to all of our tourism clients.
Unique to us is our ability to market and communicate with a large Auto Club membership. This is done via the seven Auto Clubs of Australia and the New Zealand Automobile Association. In their own right these are significantly credible, trusted and respected consumer brands and our ability to leverage these distribution channels means your business is promoted and visible to an audience that likes to travel and is more inclined to have disposable income specifically for the drive travel and tourism market. Road trips, weekends away and short breaks help significantly in keeping the local tourism market alive and stimulated.
You'll start to see more from Club Tourism as we communicate internally with you and the wider industry, but we'll never lose our heritage consumer brands as we market externally to the consumer/traveller market.