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Bay of Plenty Regional Information

When it comes to summer holidays, the Bay of Plenty simply sparkles. Beaches, seaside settlements, great food, cultural attractions and plenty of sunshine make this region one of New Zealand's most popular spots for a Good Old Kiwi Holiday.

  • Bay of Plenty© Bay of Plenty Tourism

The white sands of the Bay of Plenty have long been a popular destination for Kiwis wanting to kick back and relax by the water. Throw the boogie boards in the boot, pack the chilly bin and head off to an idyllic beach to plant your umbrella in the sand and stake your claim in a slice of Kiwi paradise.

The long stretch of picturesque coastline is great for surfing, windsurfing, kayaking, and of course, swimming. There are plenty of beaches to choose from: catch the perfect wave at Papamoa, enjoy the white sand and rolling surf at Waihi Beach or find a more secluded swimming spot at Omokoroa or Bowentown. At the southern end of the region, Ohope and Opotiki attract holidaymakers to their seaside playgrounds for a nostalgic experience reminiscent of the endless summer holidays of times past.

Not far from Tauranga, the Bay of Plenty's sophisticated main centre, is one of the North Island's holiday hot spots - the resort-like town of Mt Maunganui. With its beautiful beach and renowned surf, restaurants and bars, as well as the extinct volcano Mauao, it's the ideal place to pitch a tent in the campground at the base of the mountain or check in at one of the many motels here.

There are plenty of Kiwi classics to discover as you make your way through this colourful region. Stop in at New Zealand's mural town Katikati , a place full of historical charm, experience the country's kiwifruit capital Te Puke and try the perfect Kiwi pie in Maketu.

While relaxation reigns supreme in this region, if you're in need of some good old excitement you don't have to look far - just off the coast of Whakatane, in fact. For an experience you won't forget take a guided tour and head to the otherworldly shores of White Island, New Zealand's only active marine volcano.


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